Your New Lead — What This Book Is About

If someone asks what it's about. Somebody has just been put in charge of your team. They do not understand your work yet; they are already accountable for it, and in about 8 weeks they are going to start changing how you do it. The book is what is about to happen, in what order, and how to tell early whether it is being done well — because for the first month a careful new lead and a lost one look almost exactly the same from where you sit.


In one sentence. It is the first 90 days after your team gets a new lead, written for the people on the receiving end — the same 90 days as the book written for them, read from underneath.

Who it's for

Anyone whose team has just been handed a new manager, or is about to be. Not the manager. The people already there — including the one who applied for the job and did not get it, and the one who has been quietly holding the team together since the last lead left.

The problem it solves

Getting a new lead is a thing that happens to you, on somebody else's timetable, usually explained badly if it is explained at all.

They arrive with 3 things moving at completely different speeds: accountability transfers instantly, context takes months, and trust does not transfer at all. Inside about 3 weeks, they will have built a working model of your team — largely from the board, the channels, and the incident write-ups rather than from anybody's account of it — and that model will be roughly 2-thirds right. Everything they subsequently change runs off it.

The difficulty is that the good version and the bad version are nearly indistinguishable at first. A lead who is deliberately not changing anything in week 3 because they have been told their read is not yet good enough to act on looks identical to one who has no idea what to do. Both look like nothing is happening.

The book's claim is that the difference becomes visible on a specific date, that the date is the end of week 4, and that a surprising amount of what determines the outcome is genuinely yours — the things you say in a window that closes, the corrections you make while they are still cheap, and the promise nobody has written down that you are the only person who can raise.

What you'll learn

The one idea to take away